Win More Happy Customers in Small Steps That Bring Big Results
Sachet Solutions is a white label sachet manufacturer. What that essentially means is that we can make a big difference as to how your customers perceive you. We produce, print and package a range of products that are all aimed at creating and reinforcing customer experiences that refresh, revive and ultimately revitalise. We like to call his our ‘surprise package’ – products that surprise your customers when they least expect it. Because when your customers are pleasantly surprised, they tend to respond better.
Let’s take the food industry as an example. Whether you’re a fast food outlet or a sit-down, fine dining restaurant, there can be absolutely no doubt – you’re in a fiercely competitive market. This of course, comes with a myriad of challenges. Keeping your service levels at very demanding customer levels. Ongoing staff training. Maintaining consistently high health and safety measures. Ensuring your menu is continually updated and refined. Offering outstanding value. The list goes on. Owning and managing a business is one thing. Marketing your business effectively is another ballgame altogether. Then delivering on your service, expertise and overall offering adds an additional level to the operation. It can be tough out there. Very, very tough. And all the while, you need to keep customers coming through the doors while trying your utmost to pay staff salaries, make a profit and hopefully, earn yourself an outstanding reputation.
So many restaurateurs out there tend to simply hang on and hope for the best. It’s easier to delay or turn a blind eye to customer needs than it is to actually implement them and see them through. The result is that a food operation just ticks along, day in, day out. Different day, same problems. No solutions. Then there are those outlets who do indeed take their vision for the future and implement. These are the owners and managers who understand that small steps lead to big differences – across the board. Let’s take an example…
Serviettes. Seemingly a rather insignificant table item really. But in the eyes of your customer, it’s as important as a knife and fork. The quiet, long-serving, long-suffering serviette goes to work at every table at every sitting. Sometimes the serviette is cotton. Sometimes it’s paper. Different substrate, same job. Fold the cotton serviette into an elaborate swan design and it says something about your dining establishment. Fold your paper serviette around a knife and fork, then hold it together with a sticker and it also says something about your establishment. You get the idea. Either way, you understand your market and position yourself accordingly. Now. Here’s our challenge to you. Whichever serviette technique you use, are you doing anything else in this area to deliver extra value to your customer? A small, relevant touch that makes your customer take notice. Here’s our suggestions.
Perhaps think about offering your customers an alcohol sanitiser wet wipe or towellete upon arrival, departure, or between meal courses. Perhaps think about one of our Sachet Solutions quality packaged creams or liquid washes in your restrooms – or both. The point is, a refreshing unexpected surprise, no matter how small, is bigger and better than no surprise at all. Surprising means enthralling. It means caring. It means showing appreciation. It means showing attentiveness. These all result in very positive customer responses.
No let’s take this a step further. What happens when you actually brand your packaging or products with your logo or a special message? Well, you then take a second small step in the right direction. Now you’re not just offering a product that shows you care – now you’re offering a branded product that shows you care but with vision. Customers notice this.
As a restaurant or fast food outlet owner, here’s a fool proof way to decide where and how you could up your value-offering with our Sachet Solutions products – simply take your family to your establishment. That’s right! By doing so, you’ll get a very insightful and valuable, open and honest review of just how much they’ll value that extra little bit of attention. Then call us and take your first step to happier, more loyal customers and the all-round benefits they bring to your business like bigger tips for waiters, increased word-of-moth recommendations and more appealing reviews. Small steps lead to big wins for everyone.